Free tools

Free UTM link builder

A UTM link builder adds campaign parameters to a destination URL. Use consistent names to compare visitors, customers and revenue by campaign. Your inputs stay in your browser.

Keep tags predictable

Use lowercase source names, use the same medium for the same channel, and keep campaign names stable. Tag incoming campaign links; tagging internal navigation can overwrite the source that actually acquired a visitor. Do not include names, emails or secrets.

Example

https://example.com/offer?utm_source=reddit&utm_medium=social&utm_campaign=launch

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Glossary

UTM parameters: definition and examples

Use source, medium, campaign and content tags consistently, preserve them through redirects, and avoid putting personal information in campaign URLs.

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What is your traffic source worth?

Estimate a traffic source’s revenue, revenue per visitor, acquisition cost and return on spend from visits, conversion rate and order value.

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