Free tools

Free analytics and revenue attribution tools

Useful tools for understanding where revenue comes from. Calculators run in your browser; no account or analytics data upload required.

Free tools

Free UTM link builder

Build tagged campaign URLs for X, Reddit, newsletters, ads and affiliates. Generate consistent source, medium and campaign parameters without signup.

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Free tools

Revenue per visitor calculator

Calculate revenue per visitor from revenue and unique visitors. Understand the formula, currency limits and how to compare traffic sources.

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Free tools

Conversion rate calculator

Calculate visitor-to-customer conversion rate. See the percentage, formula and sampling caveats for website purchases or signup goals.

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Free tools

What is your traffic source worth?

Estimate a traffic source’s revenue, revenue per visitor, acquisition cost and return on spend from visits, conversion rate and order value.

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Free tools

AI crawler robots.txt generator

Generate allow or block rules for AI training crawlers, AI search bots and user-triggered assistants. Understand which controls affect search visibility.

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Free tools

Free attribution model explainer

Compare first-touch and last non-direct attribution on an interactive customer journey. See which source receives credit and what each model leaves out.

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Free tools

Is this bot hitting my site? Free crawler checker

Check a user agent or pasted access-log excerpt for known AI and search crawler tokens. No signup, no upload, no unsupported remote-scan claims.

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Free resource

Free revenue attribution checklist

A practical checklist for connecting campaigns to paying customers: UTMs, install verification, payment metadata, refunds, privacy and reporting.

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